privacy data

  • We respect the data protection rights of every individual. Our services are in compliance with the legal data protection provisions regulated in the EU General Data Protection Regulation (DSGVO), the new Federal Data Protection Act (BDSG-neu), the German Telemedia Act (TMG) and the Unfair Competition Act (UWG). For all questions on these topics, please contact our data protection department ( policy@direect.co.uk).
  • Data protection declaration
  • 1) Information on the collection of personal data and contact details of the responsible person
  • 1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. In this context, personal data is all data with which you can be personally identified.
  • 1.2 The controller of data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Sparhi Gmbh a: Friedrichstr. 123 10117 Berlin mail direect@direect.co.uk m: 0152 03943135 de The controller of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
  • 1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller). You can recognise an encrypted connection by the string "https://" and the lock symbol in your browser line.
  • 2) Data collection when visiting our website
  • When you use our website for information purposes only, i.e. if you do not register or otherwise transmit information to us, we only collect the data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you reached the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymised form)
  • The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.
  • 3) Cookies
  • In order to make visiting our website more attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your terminal device. In some cases, these cookies are automatically deleted again after the browser is closed (so-called "session cookies"), in other cases, these cookies remain on your end device for longer and allow page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage period in the overview of the cookie settings of your web browser.
  • If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b DSGVO either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a DSGVO in the case of consent given or in accordance with Art. 6 para. 1 lit. f DSGVO to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.
  • You can set your browser in such a way that you are informed about the setting of cookies and can decide individually about their acceptance or can exclude the acceptance of cookies for certain cases or generally.
  • Please note that if you do not accept cookies, the functionality of our website may be limited.
  • What is a cookie and why does direect.co.uk use cookies?
  • A cookie is a small text file that is stored on your terminal device such as a computer, tablet or smartphone when you visit a website and is used to archive information for a limited period of time. This information can be read by a website when you visit it again at a later date. Cookies may be necessary for the website to function properly or simply beneficial so that you do not have to re-enter your personal preferences each time you visit the site and they remain stored.
  • direect.co.uk uses cookies to make your browsing experience faster and easier, or to prevent us from displaying content that you have already viewed, or to provide features such as a personalised notepad.
  • How can I deactivate cookies?
  • Most browsers automatically accept cookies. However, you can configure your browser in such a way that no cookies are stored on your computer or a message always appears before a new cookie is created. To take full advantage of direect, cookies should always be enabled in your browser for direect.co.uk. All non-essential cookies can be managed at any time in the cookie settings.
  • Each browser differs in the way it manages cookie settings. This is described in each browser's help menu, which explains how to change your cookie settings.
  • You can find these for the respective browsers under the following links:
  • Internet Explorer: https://support.microsoft.com/...
  • Firefox: https://support.mozilla.org/de...
  • Chrome: https://support.google.com/chr...
  • Safari: https://support.apple.com/de-d...
  • Opera: https://help.opera.com/de/late...
  • 4) Contacting us
  • When contacting us (e.g. via contact form or e-mail), personal data is processed exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose. The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) lit. f DSGVO. If your contact is aimed at a contract, the additional legal basis for the processing is Art. 6 (1) lit. b DSGVO. Your data will be deleted when the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.
  • 5) Data processing when opening a customer account
  • Pursuant to Art. 6 para. 1 lit. b DSGVO, personal data will continue to be collected and processed to the extent necessary in each case if you provide us with this data when opening a customer account. The data required for opening an account can be found in the input mask of the corresponding form on our website. Deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. After deletion of your customer account, your data will be deleted, provided that all contracts concluded via it have been fully processed, no legal retention periods are opposed and no legitimate interest on our part in the continued storage exists.
  • 6) Data processing for order processing
  • 6.1 Insofar as necessary for the processing of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 Para. 1 lit. b DSGVO.
  • If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact data (name, address, e-mail address) provided by you when placing the order in order to inform you personally by suitable means of communication (e.g. by post or e-mail) about upcoming updates within the legally stipulated period of time within the framework of our statutory duty to inform pursuant to Art. 6 (1) lit. c DSGVO. Your contact details will be used strictly for the purpose of informing you about updates owed by us and will only be processed by us for this purpose to the extent necessary for the respective information.
  • In order to process your order, we also work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.
  • 6.2 Transfer of personal data to shipping service providers
  • - DHL
  • If the delivery of the goods is carried out by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn), we will pass on your e-mail address to DHL in accordance with Art. 6 Para. 1 lit. a DSGVO prior to the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent to this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to DHL for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. This information will only be passed on if it is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or delivery notification is not possible.
  • The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the transport service provider DHL.
  • GLS
  • If the goods are delivered by the transport service provider GLS (General Logistics Systems Germany GmbH & Co. OHG, GLS Germany-Straße 1 - 7, 36286 Neuenstein, Germany), we will pass on your e-mail address to GLS in accordance with Art. 6 Para. 1 lit. a DSGVO prior to delivery of the goods for the purpose of agreeing a delivery date or for delivery notification, provided that you have given your express consent to this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to GLS for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. This information will only be passed on if it is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with GLS or the transmission of status information of the shipment delivery is not possible.
  • The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the transport service provider GLS.
  • 6.3 Use of payment service providers (payment services)
  • - Amazon Pay
  • If you select the payment method "Amazon Pay", the payment will be processed via the payment service provider Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg (hereinafter: "Amazon Payments"), to whom we will pass on the information you provided during the ordering process, together with information about your order, in accordance with Art. 6 (1) lit. b DSGVO. Your data will only be passed on for the purpose of payment processing with the payment service provider Amazon Payments and only insofar as it is necessary for this purpose. If cookies, i.e. small text files that are stored on the end device, are set when using Amazon Pay, this is done exclusively on the basis of your express consent in accordance with Art. 6 Para. 1 lit. a DSGVO. This consent can be revoked at any time via the "cookie consent tool" implemented on the website. You can obtain further information about the data protection provisions of Amazon Payments at the following Internet address: https://pay.amazon.co.uk/help/829...
  • - Klarna
  • If you select a Klarna payment service, the payment will be processed via Klarna Bank AB (publ), https://www.klarna.com/de/, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). In order to enable the processing of the payment, your personal data (first name and surname, street, house number, postcode, town, gender, e-mail address, telephone number and IP address, if applicable also date of birth and your bank details) as well as data related to the order (e.g. invoice amount, article, delivery type) are passed on to Klarna for the purpose of checking your identity and creditworthiness, provided that you have expressly consented to this in accordance with Art. 6 Para. 1 lit. a DSGVO during the ordering process. You can find out which credit agencies your data may be forwarded to here:
  • https://cdn.klarna.com/1.0/sha...
  • The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Klarna uses the information received about the statistical probability of a payment default for a weighed decision about the establishment, implementation or termination of the contractual relationship.
  • You can withdraw your consent at any time by sending a message to the data controller or to Klarna. However, Klarna may still be entitled to process your personal data to the extent necessary to process payments in accordance with the contract.
  • Your personal data will be processed in accordance with applicable data protection laws and as set out in Klarna's Privacy Policy for Data Subjects located in Germany https://cdn.klarna.com/1.0/sha....
  • or for data subjects based in Austria https://cdn.klarna.com/1.0/sha...
  • will be treated.
  • If you select the payment method "SOFORT", the payment will be processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter referred to as "SOFORT"), to whom we will pass on the information you provided during the ordering process, together with information about your order, in accordance with Art. 6 (1) lit. b DSGVO. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be passed on for the purpose of payment processing with the payment service provider SOFORT and only insofar as it is necessary for this purpose. You can obtain further information about SOFORT's data protection policy at the following Internet address: https://www.klarna.com/sofort/datenschutz.
  • - Unzer
  • When paying by credit card via Unzer, the payment is processed by the payment service provider Payolution GmbH Columbusplatz 7-8, Stiege 1 / 5th floor, 1100 Vienna, Austria, to whom we pass on your data provided during the ordering process exclusively for the purpose of payment processing in accordance with Art. 6 Para. 1 lit. b DSGVO. The transfer only takes place insofar as it is actually necessary for the payment processing. Unzer will in turn transmit your data to HUELLEMANN & STRAUSS ONLINESERVICES S.A., 1, Place du Marché, 6755 Grevenmacher, Luxembourg, in order to process the payment - insofar as this is necessary - in accordance with Art. 6 Para. 1 lit. b DSGVO.
  • When selecting the payment method "purchase on account via Unzer", "direct debit via Unzer" or "purchase by instalment via Unzer", you will be asked to provide your personal data (first and last name, street, house number, postcode, town, date of birth, e-mail address and telephone number) during the ordering process. In order to safeguard our legitimate interest in determining the solvency of our customers, we forward this data to Payolution GmbH Columbusplatz 7-8, Stiege 1 / 5th floor, 1100 Vienna, Austria, in accordance with Art. 6 Para. 1 lit. f DSGVO for the purpose of a credit check. Payolution GmbH checks on the basis of the personal data provided by you as well as further data (such as shopping basket, invoice amount, order history, payment experiences) whether the payment option selected by you can be granted with regard to payment and/or bad debt risks. In order to decide on the establishment or implementation of a contractual relationship, identity or creditworthiness information from the following credit agencies may also be included in accordance with Art. 6 Para. 1 lit. f DSGVO:
  • - SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden, Germany.
  • - CRIF GmbH, Diefenbachgasse 35, 11 50 Vienna, Austria
  • - CRIF AG, Hagenholzstrasse 81, 8050 Zurich, Switzerland
  • - CRIF GmbH, Leopoldstrasse 244, 80807 Munich, Germany
  • - SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden, Germany
  • - KSV1870 Information GmbH, Wagenseilgasse 7, 1100 Vienna, Austria
  • - Creditreform Boniversum GmbH, Hellersbergstr. 11, 41460 Neuss, Germany
  • - infoscore Consumer Data GmbH, Rheinstrasse 99, 76532 Baden-Baden, Germany
  • - ProfileAddress Direktmarketing GmbH, Altmannsdorfer Strasse 311, 1230 Vienna, Austria
  • - Emailage LTD, 1 Fore Street Ave, London, EC2Y 5EJ, United Kingdom
  • - ThreatMetrix, The Base 3/F, Tower C, Evert van de Beekstraat 1, 1118 CL Schiphol, The Netherlands
  • - payolution GmbH, Columbuscenter, Columbusplatz 7-8, 1100 Vienna, Austria
  • - Universum Business GmbH, Hanauer Landstr. 164, 60314 Frankfurt am Main, Germany
  • The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.
  • You can object to this processing of your data at any time by sending a message to the data controller or to Unzer or Payolution GmbH. However, Unzer or Payolution GmbH may still be entitled to process your personal data if this is necessary for the contractual processing of payments.
  • 7) Web analytics services
  • Google (Universal) Analytics
  • This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
  • This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymisation of the IP address by shortening it and excludes direct personal reference. The extension means that your IP address is shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC.server in the USA and shortened there. Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. In this context, the IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
  • Google Analytics also enables the creation of statistics with statements about the age, gender and interests of site visitors on the basis of an evaluation of interest-based advertising and with the inclusion of third-party information via a special function, the so-called "demographic characteristics". This allows the definition and differentiation of user groups of the website for the purpose of the target group-optimised orientation of marketing measures. However, data records collected via the "demographic characteristics" cannot be assigned to a specific person.
  • Details on the processing triggered by Google Analytics and on Google's handling of website data can be found here: https://policies.google.com/te...
  • All of the processing described above, in particular the setting of Google Analytics cookies for reading out information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. Without this consent, Google Analytics will not be used during your visit to the website.
  • You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded an order processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties.
  • For the transfer of data from the EU to the USA, Google refers to the so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
  • Further information on Google (Universal) Analytics can be found here: https://policies.google.com/pr...
  • 8) Tools and miscellaneous
  • Cookie consent tool
  • This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications requiring consent. The "cookie consent tool" is displayed to users in the form of an interactive user interface when they access the page, on which consent for certain cookies and/or cookie-based applications can be given by ticking the appropriate box. Through the use of the tool, all cookies/services requiring consent are only loaded if the respective user gives the corresponding consent by ticking the corresponding box. This ensures that such cookies are only set on the respective end device of the user if consent has been granted.
  • The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed.
  • If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) lit. f DSGVO on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
  • Further legal basis for the processing is Art. 6 para. 1 lit. c DSGVO. As the responsible party, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
  • Further information on the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.
  • 9) Rights of the data subject
  • 9.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective prerequisites for exercising these rights:
  • Right to information pursuant to Art. 15 DSGVO;
  • Right to rectification pursuant to Art. 16 DSGVO;
  • Right to erasure pursuant to Art. 17 DSGVO;
  • Right to restriction of processing pursuant to Art. 18 GDPR;
  • Right to information pursuant to Art. 19 GDPR;
  • Right to data portability pursuant to Art. 20 GDPR;
  • Right to withdraw consent granted pursuant to Art. 7(3) GDPR;
  • Right to lodge a complaint pursuant to Art. 77 DSGVO.
  • 9.2 RIGHT OF OBJECTION
  • IF WE PROCESS YOUR PERSONAL DATA WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
  • IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS.
  • IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSES OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH MARKETING. YOU MAY EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.
  • IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
  • 10) Duration of storage of personal data
  • The duration of the storage of personal data is measured on the basis of the respective legal basis, the processing purpose and - if relevant - additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).
  • When processing personal data on the basis of explicit consent pursuant to Art. 6 (1) a DSGVO, this data is stored until the data subject revokes his/her consent.
  • If there are statutory retention periods for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 (1) (b) DSGVO, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for the fulfilment or initiation of a contract and/or there is no justified interest on our part in continuing to store it.
  • When processing personal data on the basis of Art. 6(1)(f) DSGVO, such data shall be stored until the data subject exercises his/her right to object pursuant to Art. 21(1) DSGVO, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
  • When processing personal data for the purpose of direct marketing on the basis of Art. 6(1)(f) DSGVO, such data shall be stored until the data subject exercises his or her right to object pursuant to Art. 21(2) DSGVO.
  • Unless otherwise stated in the other information in this statement on specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.
  • Do you have any questions?
  • Your trust is important to us. If you have any questions that this privacy policy could not answer, please contact us at any time:
  • Data controller:
  • Sparhi Gmbh a: Friedrichstr. 123 10117 Berlin mail policy@direect.co.uk m: 0152 03943135
  • Contact details of our data protection officer
  • Sparhi Gmbh Friedrichstr. 123 10117 Berlin , e-mail: policy@direect.co.uk, Tel: +49 (0)152 03943135
  • The protection of your personal data is a top priority at direect.co.uk and is guaranteed to an exceptional degree. We want you to feel secure when visiting our website. Personal data is only collected on this website to the extent technically necessary. Our privacy policy gives you an overview of how we ensure this protection and what kind of data is collected for what purpose. SSL encryption: Your personal data is transmitted SSL-encrypted on direect.co.uk for your protection.